Marketing mix strategy in developing country Essay

Marketing mix strategy in development country - Essay ExampleMarketing mix strategy determinants can be set in relation to the four dimensions of price, place, promotion and merchandise. In this section, emphasis will be laid on factors or determinants that impose huge influences on the success potentials of Vodafones marketing strategies when get into Afghanistan. While these strategies necessity to be linked with the market trends and the consumer buying conduct, there are many factors those might impose huge effects on organisational efficiency to persuade target clients and successfully accomplish their marketing goals. It is to be observe in this regard that marketing mix strategies developed by organisation (Smith & Taylor, 2004).When deciding upon strategies related to product in Afghanistan, customer needs shall play a major role as a delineate determinant to its success. As the effectiveness of products offered depend on its efficiency to suffice consumer needs, whi ch again influences on the factors associated with consumer behaviour and correspondingly, to customer satisfaction and organisational success, it becomes crucial for any company to pay due attention to the same when penetrating a foreign country. It is worth mentioning in this context that each target market deciphers a considerable difference from other market segments in terms of their product needs, which makes it more crucial for Vodafone to understand the customer demands in Afghanistan irrespective of its experiences in the home country (Avlonitis & Gounaris, 1997). Notably, as Afghanistan is currently in a developing state, major development and change have been witnessed within the consumer needs in effect of globalisation. Subsequently, the younger propagation and the industrial sectors within the country have been observed as getting highly influenced by the westbound culture, owing to which, Vodafone can